I really like using this Percy & Reed Bodifying Cream on the days I give my hair a break from the old hair dryer. I prefer washing my hair in the evening, as it always looks best next morning. So after I wash my hair I keep it in one of those turbans that you wrap you hair in - they are fantastic for speeding up the natural hair drying process, it kind of sucks up most part of the moisture like a sponge, so after I take it off I just massage one pump of this Bodifying Cream from roots to ends before I let the hair air dry completely. On days when I want extra bit volume I add another pump into the roots when my hair is still damp. Next morning my hair always looks pretty and smooth but not flat, it holds a good shape.