The new Rimmel by Kate Moss Lasting Finish Matte Lipstick Collection just came out this month, it has five shades for a/w 2012... 111 Kiss of Life is the signature shade of the collection, the lipstick that is pictured above... It's a ruby red... It has a little more colour to it than an autumn red usually does, they tend to be more on the dark side... But that is what makes it representative of Kate's rock chic style, I saw her many times wearing a ruby red and it looks lovely on her... I love this shade and the velvet finish! Really enjoying the matte lipsticks currently, matte reds look very chic... I know I will be wearing Kiss of Life plenty this a/w... This lipstick doesn't feel drying as matte lipsticks tend to, but it's more of a velvet than a completely matte finish, which means although it's not glossy it still feels creamy on and pleasant to wear... And I happen to love the distinctive scent which to me smells of watermelon candy!