Friday 30 August 2013

New Astalift Light Analyzing Moisture Foundation!

Astalift Light Analyzing Moisture Foundation
It will be available on the counters in September 2013: 
Selfridges, Fenwicks, Debenhams selected Boots nationwide, and

 The wonderful Astalift skincare range three step system: Purify, Renew, Regenerate

The amazing best-selling and award winning Astalift Jelly Aquarysta

Hey Beauties! I was invited to the launch event of the new Astalift Light Analyzing Moisture Foundation, it was a privilege to be introduced to this amazing product! First of all Astalift is a Japanese skincare brand, which already means a lot to me, Japanese skincare seem to be incredibly scientific and revolutionary when it comes to the ingredients they choose for their products. When I think of Astalift instantly Jelly Aquarysta is the product that comes to mind, it's a wonderful moisturising and anti-ageing concentrate serum, which has won Bazaar Beauty Award and it is one of their best selling products. 

The Astalift Light Analyzing Moisture Foundation is Astalift's first step into the foundation/make-up market. Reflecting the wonderful technologies used in their skincare they have now created a ground-braking foundation that is not only infused with one of the highest concentrations of collagen and anti-ageing skincare benefits helping to repair and protect skin - but in addition it's revolutionary new formula comprises of two 'light controlling' technologies: Light Absorbing & Light Reflecting.

What that means is that Astalift Light Analyzing Moisture Foundation can be worn from day to night, while the foundation adjusts to different lights and makes the skin look flawless and natural without looking like you are wearing foundation. Natural early day light in the morning is white-blue light, which can make you look pale but this foundation absorbs it and reflects the light in such a way that it makes your complexion look flawlessly clear. During the midday high intensity harsh light is yellow light, which can make your skin look tiered and dull but the foundation absorbs it and reflects it as white light giving you a brighter complexion. And finally in the evening the red light is absorbed and reflected as purple-red hue, which gives you a warm and elegant glow.

I'm incredibly excited to try this foundation, it sounds absolutely fantastic! Astalift Light Analyzing Moisture Foundation comes in six shades: Ivory, Sand, Sunny Beige, Rose Beige, Honey Beige, and Caramel. I was colour matched with the shade: Sand, so I am looking forward to try it. Blogpost with pictures wearing it are coming soon! Also it has an SPF25, which is always great! And did I mention the beautiful scent lingering through the entire skincare line as well as this foundation, it's a really decadent [Rosa Damascena Flower Oil] rose scent!


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