Hey Beauties! I've been meaning to blog about the New John Frieda Sheer Blonde Everlasting Blonge range for ages. I've been using the shampoo and conditioner for months. I find this range is more gentle than the previous one. The Everlasting Blonde helps to maintain the blonde colour-treated hair and keep it looking fresh in-between the colouring or highlighting. Safflower oil and bergamot extract help not only to prevent the blonde from fading but also conditions the blonde hair leaving it feeling soft.