I have just tried this Topshop Lip Stick in Hedonist today, it's the first one from that range I have ever tried, and let me just say this - the second it touched my lips I had a wow-moment... It's a matte, do I need to say any more?! It's so gorgeously bright that immediately it lifts your spirit, and although the sun has been shining the past few days it's still freezing over here in London, and whenever it's a super cold day I just love to pull out the brightest lipstick I own... I have quite a few bright lipsticks in my collection, but hands down this is the brightest out of all of them! It's very similar to MAC Morange, almost like a matte version of it... A mind-note: got to try more shades!