Anything that has the word 'love' in is hard not to love... This is my favourite shade from the current Lancome In Love line... Miss Coquelicot, which means poppy, is a beautiful coral orange... Corals and oranges are a huge beauty trend this summer... Corals are the new reds... Although in the bullet the lipstick looks completely matte once you start working it it melts into a glossy gorgeousness... I wouldn't say it's an opaque lipstick, but it's not sheer either, I'd say it's right in the middle... And it feels very light on the lips... I found myself a few times thinking my lips felt so light that it probably was time to reapply the lipstick, but every time I checked in the mirror Miss Coquelicot was still perfectly in place! Rouge In Love comes in 24 shades and 3 styles... M - Jolis Matins [Sweet Morning] - fresh and wearable; B - Boudoir Time - on trend chic day to night; and N - Tonight is My Night - rich and sexy... Miss Coquelicot is Boudoir Time!