Out of all the lip stains I have tried so far this one is the most pleasant... It didn't dry out my lips, as lip stains do have that tendency... And the texture is really interesting, as you can see it comes out creamy yet when you apply it it feels like water... The colour pay off is great, but you can apply it lightly or build up to a bright lip as I have done... I quite like this cherry red, I'd say it's suitable for summer evenings or winter days... Although the texture is beautifully creamy when you apply it it goes into your lips rather than sitting on top, that's what a stain does... On the last pic I wiped off that swatch seconds after applying it and you can see the stain, on the lips the stain was a lot stronger as I applied it in layers to build up the colour... So if you are planning an evening red lip and don't want to worry about accidently smudging it or needing to touch-up then this lip stain is perfect!